Digital Product Development > UX/UI


UX is a User Experience. That is, this is what experience/impression the user receives from working with your interface. Whether they are able to achieve the goal and how easy or difficult it is to do so.

And the UI is the User Interface — how the interface looks and what physical characteristics it gets. It determines what color your "product" will be, whether it will be convenient for a person to get a finger in the buttons, whether the text is readable and so on.

UX / UI design is the design of any user interfaces in which ease of use is just as important as the appearance.

The direct duty of the UX/UI designer is to "sell" a product or service through an interface. Usually, the user makes a decision on the basis of the UX/UI designer's work: "To be or not to be?" Like or dislike. Buy or not buy.

UI/UX design is now one of the most popular professions in the digital industry. How much time it will be in demand it depends on the development of this industry. And, apparently, it is only gaining more and more focus.

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