Captivating User Experience

Average users form opinions of a product or service at first glance. That’s the reason why the application’s user interface is very important. Users want to see an attractive and clean design. Otherwise, the app won’t get the popularity.

Therefore, it is essential to pay attention to a high-quality user interface services in your app. Today, we are going to share some secrets on how to make a high-grade UX that will attract more users.

The meaning of a first impression

Your product can have extremely innovative features, but that won’t matter if its design is unappealing. People need just a moment to make their decision – whether they will use your app or not. The main page of your software can be a crucial factor.

As we can form our first opinion of a person we’ve just met by their appearance, the same applies to iOS and Android app design. The first impression always comes first.

By the way, Google presented interesting research. It turns out that some users require only 17 milliseconds to draw some conclusions. Thus, your user interface needs to attract the attention of potential new users and clients.

Also, there is another study that shows that the more user-friendly the design is, the more time users will spend using your app or website. And here we want to share our first secret and single out a few major things that catch the users’ eye:

  • Logo:It is the first thing that users notice in your product;
  • Main menu:It should be simple and easy to use;
  • Search bar: It is essential since people should see how to navigate through your website;
  • Content:If you want to attract users, you must create captivating content;
  • Footer:Pay attention to the bottom of the page.

UX designers and web designers should use all required elements properly and make them captivating. Otherwise, the first impression will be not good. And don’t forget about fonts! They should be rather large to provide potential users with good readability.

Essential UX components to improve efficiency

  1. Visualization

According to statistics, almost 50% of users can establish their trust level towards an app or website only by studying interface design. Colors, font type, pictures – everything is important. If you want your product or service to be competitive, pay attention to design and branding.

  1. Content

High-quality content is also important. It should be cognitive and interesting. Also, don’t forget about honesty. Always be honest with your clients, so your offer cannot contradict the characteristics of the real product.

  1. Speak poignantly

Don’t sugarcoat your product, only tell about features that really exist.

  1. Who owns the information, owns the world

It means that your users and clients should know everything about their data protection and this information needs to be assessable. So add all privacy policy terms in a visible part of your website or app. Remember, users trust more if they know that your website is absolutely clear and open to them.

  1. Harmony

Pages should switch easily and intuitively. It is very important for web developers to keep the balance in the interface, to give the user the highest usability and simple navigation. Otherwise, they will feel disharmony and leave your website.

Besides, don’t overload your website or app with photos that don’t relate to your product directly. Show the specific pictures of your service and explain your experience. It is what clients need.

  1. Well-designed landing page

A landing page offers key information about your product or service. So, it should contain a lucid instruction to your service. Also, the user should have an opportunity to order the specific product without any difficulties, so keep that in mind to provide quick and easy access to the order page.

Right tools to make UX better

Marketing researchers have distinguished the main points that can motivate users to perform necessary actions and navigate through your website.

There are four main issues like fine design, reputation, tone and good print. So, when you are taking part in UX development, think about including all these elements in your website’s user experience.

Don’t forget that each listed element has its special markers. For example, fine design markers include design quality, links, and customary design. Tone includes avoidance of pushy sales language, argue against self-interest, and some others. Reputation markers include the domain name, certificates, famous people, reviews, etc. And good print – archives, additional content, citation, etc.

Let’s study some markers in detail to make them clearer.

  • Customary design

This means that some common elements exist in the majority of websites. Like, for example, blue links that let you follow other websites and services.

  • Additional content

Your website should contain a blog. You can use it to share your own opinions, ideas and provide the users with your experience. It will help you increase the trust level.

  • Feedback

If you already had successful work experience, ask your clients to leave their feedback on your website. If people were satisfied, they could describe how convenient and good your service is, and it will build a good platform for your future success.

  • Certifications

If your service is certified by large companies like Visa, for example, it will be an additional benefit for you and the proof that your service is reliable.

  • Analytics matters

Never neglect analytics. It will help you understand and grow your client’s loyalty to your brand. It will help you to see what you need to fix or add to get better results.

  • Testing process

In addition to analytics, it is vital to remember about usability testing of your website or application. It will help you to see whether your app or website has good functionality or you need to add something.

Summing up, you should know that user experience development and user interface are crucial to your success. Remember that your customers want to see that you provide a reliable and serious service for them.